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Webcast Summary

This spring, FinancialForce will publish a new research report exploring the rapidly transforming state of finance in 2018. In conjunction with market research firm Lab42, we surveyed 1,000 companies across North America and the UK to explore how CFOs, finance directors, and other finance leaders have evolved their role in the new services economy.

According to the new report, nearly 90% of companies now generate revenue from services, illustrating a tremendous sea change in the marketplace. With this change, finance leaders have adjusted their approach to technology, seeking more customer-centric systems while investing in deeper AI to not just keep tabs on financials but also to help fuel business growth.

Join this informative webcast to take a peek into the future of finance, and learn:

  • How changing customer expectations are changing finance
  • How CFO and finance director roles have evolved in the new services economy
  • How artificial intelligence (AI) plays a critical role in the future of finance

About the Speakers

Gordy BrooksGordy Brooks, Chief Financial Officer, FinancialForce

Gordy Brooks is the CFO of FinancialForce overseeing global finances and operations. Gordy joins FinancialForce with more than two decades of senior financial leadership experience at notable companies, serving as CFO of Blue Coat Systems and holding other senior finance positions at VMware and BEA Systems. Most recently as CFO of Citrix GetGo, he was responsible for orchestrating the spin-out of the GoTo SaaS product division and successful merger with LogMeIn (LOGM).As CFO of Aerohive Networks, he led the finance, accounting and enterprise IT functions, bringing the company to a successful IPO. Gordy has held finance positions at other leading technology companies including Microsoft and WebTV Networks as well, and also launched four new companies during his extensive career. A Silicon Valley native, Gordy started his career in the Palo Alto office of Ernst and Young after earning his Masters in Accounting from the University of Southern California Marshall School of Business.

David KraussDavid Krauss, Global Solutions Evangelist, FinancialForce

David is an accomplished and modern enterprise software marketing and business development executive with almost two decades of experience launching business applications and cloud platforms across the globe. He has held leadership roles at both larger enterprise software organizations and early stage start-ups, bringing to market new disruptive technologies in areas such as cloud, mobile, BI/analytics, social, and the M2M learning/IoT space. David has spent the last few years growing several application businesses built on top of the Salesforce platform, including Fairsail's HCM solution (now Sage People); and FinancialForce's ERP and PSA offerings. .

About the Moderator

Jess BozzoJess Bozzo, Content Manager, Argyle Executive Forum

Jess is the Content Manager for Argyle Executive Forum's growing CFO virtual division. In her current role, Jess is responsible for the creation and implementation of virtual event themes, overviews, and working with speakers and partners to create engaging and timely content. Prior to joining Argyle, Jess got her start in audience development and marketing with NewBay Media. A graduate of Gettysburg College, and a New Jersey native, Jess currently resides in Hoboken.

Attend this webcast and earn FREE Continuing Professional Education (CPE) Credit
Webcast Inquiries: For inquiries as well as complaints concerning this webcast, you are welcome to send an email message to
Please note that only those who attend the live Webcast will have the opportunity to earn continuing professional education (CPE) credit in connection with this Webcast. Because there is no charge to register for this Webcast, there are no refunds following registration for this Webcast.

Fields of Study: Finance
Level: Intermediate
Prerequisite: None
Advance Preparation: None required
Delivery Method: Group Internet-based
Recommended CPE Credit(s): 1

Free CPE Credit

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