As both information technology and communications technology aid and influence the practice of marketing it is becoming, more than ever, a discipline that is not easy to define. In this free eBook read how marketing professionals are applying AI to real-life cases. With key topics and features including:
• Effective marketing through new technologies and social media
• Incorporating AI and automation as vital components of data strategies
• Overcoming the challenges of building trust in the digital age
• Ensuring ROI from data-driven personalization campaigns
To read about the latest technological developments and trends in the marketing world, download your free copy of DATAx Guide to AI in Marketing.