Welcome to the 23rd Edition of the Chief Strategy Officer Magazine

Millennials now shape the largest working and consumer population in the US, meaning that more strategic decisions and expectations are going to be set around them in 2017.

Tailoring your goods and services according to the tastes and preferences of generation Y is no longer a matter of choice, but a necessity to remain healthy in the market. Any successful brand initiative capable of driving loyalty always comes from deep understanding of the customer base - their needs, interests, and culture.