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How CFOs are Building Strategic Plans that Embrace Dynamic Change

In a marketplace where product-focused businesses are seeking to grab market share by continually pushing to increase their services-derived revenue, finance executives can't rely on any single plan for preserving a company’s competitive edge—or maintaining its strategic agility. They need to keep accumulating, and incorporating, the latest market data into an evolving strategic plan. 

Setting off on a transformation demands an organizational realignment that de nes and supports changing objectives and priorities. The business must use a new framework for evaluating its competitive advantages, shoring up weaknesses and removing any obstacles that could prevent it from meeting the goals for its new category of services customers.

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