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Webcast Summary

There is little dispute that the role of today’s CFO is about going beyond the numbers. However, when it comes to Business Spend Management there is no substitute for hard numbers to ensure operational excellence. Streamlining the spend management process drives increased visibility, reduces costs, and ensures compliance.

During this webcast, we’ll review results and recommendations from Coupa’s 2018 Business Spend Management Benchmark Report. You’ll walk away with current best practices to carry your Finance team through 2018, and beyond. Todd Ford, Chief Financial Officer at Coupa, will discuss how forward-looking CFOs optimize Business Spend Management and what KPIs should be used to benchmark and improve performance in four key areas, including:

  • Savings (bottom-line impact that sourcing and procurement efforts deliver)
  • Efficiency (strength of processes across procurement, invoicing, and expense management)
  • Digitization (success in digitizing business relationships with suppliers)
  • Compliance (effectiveness in driving compliance through spend management)

About the Panelists

Todd FordTodd Ford, Chief Financial Officer, Coupa

Todd is the CFO of Coupa, and oversees the company’s financial operations. Prior to Coupa, Todd served as CFO of MobileIron, where he led the company through a successful IPO in 2014, and was responsible for financial planning and analysis, accounting, treasury activities, and investor relations. Todd was a Founding General Partner at Broken Arrow Venture Capital, where he invested in early-stage companies. He also previously served as CFO and President of Rackable Systems Inc. (now Silicon Graphics International Corp) where he led the start-up from $20 million in revenues to more than $350 million in revenues as a publicly traded company.

Todd has also held various management and financial positions with several technology companies including Raster Graphics and Cadence Design Systems. He began his career with Arthur Andersen and Ernst & Young. Todd currently sits on the Board of Directors for Performant Financial Corporation. Todd earned a B.S. in Accounting from Santa Clara University.

Mark DotingaMark Dotinga, Chief Financial Officer, Lagunitas Brewing Company

Mark is the Chief Financial Officer of Lagunitas Brewing Company, purveyor of the #1 IPA in the USA.

Prior to Lagunitas, Mark was Finance Director of Brasseries de Bourbon, a HEINEKEN brewery and Coke bottling company located in La Reunion (France). Here, he further professionalized the accounting, controlling and IT departments. With a “keep it simple” behavior and a collaborative approach, he structured the revenue management process, with specific focus on trade terms optimization and promotional effectiveness, embedded the Process & Continuous Improvement function and contributed significantly in the strategic approach to create sustainable business growth.

In 2011, he was a Business Controller for HEINEKEN Western Europe Region, working directly with the Finance teams in Portugal, Ireland, Switzerland, Belgium and Export. At the same time, Mark joined the Management Development program of HEINEKEN in 2012 and 2013 and completed his Executive MSc in Finance & Control.

Mark joined HEINEKEN in Amsterdam in 2008 as analyst in Group Business Development where he participated in the preparation and execution of global acquisitions including, amongst others, Femsa and Ethiopia.

Prior to HEINEKEN, Mark worked for 3 years at Lehman Brothers in London in the Consumer M&A team.

Mark has spent his youth in various countries such as UK, Brunei, Egypt and The Netherlands. He completed his master’s degree in Economics at the University of Groningen. Mark is married and proud father of 2 children.

Chris SawchukChristopher Sawchuk, Principal, Global Procurement Advisory Practice Leader, The Hackett Group

Christopher has more than 13 years of experience in supply management, working directly with Fortune 500 and midsize firms around the globe. He has worked in a variety of industries to improve all aspects of procurement, including process redesign, technology enablement, operations strategy planning, organizational change, and strategic sourcing.

About the Moderator

Joe FleischerJoe Fleischer, Editorial Director, Finance Channel, Argyle Executive Forum

In his role as finance channel editorial director with Argyle Executive Forum, Joe Fleischer focuses on developing virtual events on topics that reflect the primary concerns and priorities of senior finance executives. He is based in New York.

Attend this webcast and earn FREE Continuing Professional Education (CPE) Credit
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Please note that only those who attend the live Webcast will have the opportunity to earn continuing professional education (CPE) credit in connection with this Webcast. Because there is no charge to register for this Webcast, there are no refunds following registration for this Webcast.

Fields of Study: Finance
Level: Intermediate
Prerequisite: None
Advance Preparation: None required
Delivery Method: Group Internet-based
Recommended CPE Credit(s): 1

Free CPE Credit

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