To a greater extent than ever, finance leaders are having to navigate among conflicting priorities as they seek opportunities to achieve growth relative to their competitors while mitigating risks and controlling costs.
The more CFOs perceive that they need to fulfill goals that are at odds with one another, the less able they are to evaluate, let alone influence, their companies' performance. According to the Economist Intelligence Unit, which surveyed more than 500 finance executives throughout the U.S., U.K., and Europe, business performance risk represents a top concern among finance executives for the present and for the next two years.
But by applying the latest advances in digital transformation, most notably in the areas of automation, cloud-based network architecture, and artificial intelligence, CFOs can align conflicting priorities by focusing on analysis rather than reporting. In so doing, CFOs not only gain visibility into their companies' current performance; they also enable their companies to recognize opportunities, as well as anticipate risks, sooner than their competitors.
During this Webcast, we will discuss:
- How CFOs can break down silos to achieve visibility into their organizations' overall performance,
- The CFO's role in enabling a company to apply the latest advances in digital transformation to identify, as well as respond to, opportunities and risks that competitors miss, and
- How finance leaders can recognize and overcome obstacles to fulfilling their organizations' overarching performance goals.
About the Speakers
Josselyn Simpson, Americas Editorial Director, Thought Leadership, The Economist Intelligence Unit
Josselyn is the Americas Editorial Director for thought leadership at The Economist Intelligence Unit. She has worked in thought leadership and quantitative research for more than 15 years. She is an expert in creating engaging content for C-level and other senior executives. Among her areas of interest are organization, governance, and the effects of technology on the workplace.
Before joining the EIU, she was a Senior Campaign Manager at Booz & Company and a Senior Editor at McKinsey & Company. Through those roles she developed significant expertise in global thought leadership development and program management. She began her career at The New Yorker. She is based in New York and holds an undergraduate degree with honors from Harvard College.
Tom Willman, Finance Executive Advisory Practice Leader, The Hackett Group
Mr. Willman has more than 20 years of industry and consulting experience in finance and accounting. His experience has focused on helping CFOs and senior finance executives to transform their service delivery models through the deployment of more efficient and effective processes, enabling technologies, and organizational structures. His fields of expertise include finance strategy, business process improvement, strategic cost reduction, talent management, and global business services.
Mr. Willman holds an MBA from Duke University and a BBA in accounting from the University of Georgia.
Roger Kopfmann, Senior Vice President Operations, Coupa
Roger Kopfmann is Vice President of FP&A and Corporate Operations at Coupa. Roger graduated from The George Washington University, and began his career at XM Satellite Radio. In his spare time, Roger enjoys boxing, skeet shooting, and outdoor activities.
About the Moderator
Joe Fleischer, Editorial Director, Finance Channel, Argyle Executive Forum
In his role as finance channel editorial director with Argyle Executive Forum, Joe Fleischer focuses on developing virtual events on topics that reflect the primary concerns and priorities of senior finance executives. He is based in New York.