An effective omnichannel strategy is the lifeblood of any eCommerce business and a prerequisite for driving an integrated customer experiences regardless of where, when, or how consumers interact. But connecting all of the pieces to get omnichannel right is complex and requires investments in technology, infrastructure, and people. Enter the CFO.
CFOs are living in an omnichannel world where manufacturers and retailers have to be ready and able to capture and fulfill orders anywhere, anytime while simultaneously lowering costs. This creates complexity and requires CFOs to adopt new strategies and operating models to prepare, compete, and win.
Join this webcast to learn the important role that CFOs play in ensuring their business is equipped and prepared to compete in today’s ecommerce world, and how they can make the right investments to drive a profitable omnichannel strategy. This webcast will address:
- What omnichannel means for finance executives
- The right metrics and KPIs for omnichannel investment decisions
- The technologies and operational infrastructure required to succeed
- The key stakeholders that should be involved to drive accountability for omnichannel
About the Speakers
James R. Thompson, CPA, Chief Financial Officer, Cavender’s
Jim Thompson has been CFO for Cavender’s since 1998. He has over 30 years of financial professional experience in public and private company environments and has worked in retail, wholesale distribution and public accounting. His experience includes responsibilities over Accounting and Financial Reporting, Treasury, Risk Management, Mergers and Acquisitions and Operations in small and medium sized enterprises. He has an MS in Accounting from Texas Tech University and a BS in Accounting from State University of New York at Plattsburgh.
Sean Seraphin, Director of Omnichannel, Radial
Sean Seraphin is Director of Omnichannel for Radial, overseeing the company’s Omnichannel technology offerings, as well as strategic partnerships and solution consulting. He has more than 18 years of eCommerce and technology experience, having held various leadership positions within the company since 2000 in customer care, program management and development, and technical sales. Sean attended Kutztown University of Pennsylvania.
Kyle Pretsch, IT Director-Omnichannel & Integrations, Lucky Brand
About the Emcee
Jess Bozzo, Content Manager, Argyle Executive Forum
Jess is the Content Manager for Argyle Executive Forum's growing CFO virtual division. In her current role, Jess is responsible for the creation and implementation of virtual event themes, overviews, and working with speakers and partners to create engaging and timely content. Prior to joining Argyle, Jess got her start in audience development and marketing with NewBay Media. A graduate of Gettysburg College, and a New Jersey native, Jess currently resides in Hoboken.